Outmax is Perion’s unified execution and optimization agent – an intelligent advertising engine that powers every outcome across Perion One. One engine. Every channel. One standard of performance.
Average performance lift
Average performance lift
Average performance lift
Average performance lift
Trusted by leading brands, agencies, retailers, and publishers worldwide
Outcome-Driven AI Optimizations for All Channels
Today, up to 60% of media budgets are lost to fragmentation and platform-biased algorithms. Outmax closes this execution gap. Our independent AI connects creative, data, and media in real time, ensuring every optimization serves your business outcomes—not the platform’s.
One consistent intelligence layer across the media ecosystem optimizing owner supply for buyer demand. Here is a sample of what it can do for you.
AI that answers to your business, not the platform.
Brand-Accountable AINative algorithms are built to maximize platform engagement and margins. Outmax overrules them. It redirects every bid decision toward your specific KPIs, ensuring every optimization is explainable and traceable to a business outcome you can take to the boardroom.
Traceable Decisions
Outmax connects campaign performance to meaningful business outcomes, providing clear visibility into the factors driving results and supporting informed decision-making.
Independent by Design
Unlike platform-native algorithms optimized for engagement, Outmax evaluates opportunities through the lens of your business objectives, helping identify paths to stronger outcomes beyond the platform.
Expert-Guided AI
Outmax AI automatically identifies cross-platform performance lifts and pushes optimized recommendations directly to your email, combining precision data science with execution-ready strategy.
A technical deep-dive
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Maximize the return on every campaign
INCREASE ROASOutmax does not simply reallocate budgets. As an independent, brand-accountable AI, it connects creative directly to media execution, operating across multiple channels and formats for measurable outcomes.
Cross-Channel Reallocation
Outmax shifts budget across channels, redirecting spend to where it performs best
Overriding Native Algorithm
Rather than accepting standard platform optimization, Outmax intercepts > Optimizes or filters bid decisions to pursue your specific return goals
Proven Lift
Campaigns managed by Outmax see a +59% average performance lift, ensuring your media investment is fully optimized actual business growth
“We’re so pleased to partner with Perion as they bring true transparency to CTV campaign delivery and performance — something we haven’t had access to before. Being able to log in and instantly see impressions, audience segment, creative, spend, and sales across all of our campaigns in one clean interface is a game-changer.”
AI that answers to your business, not the platform.
Brand-Accountable AINative algorithms are built to maximize platform engagement and margins. Outmax overrules them. It redirects every bid decision toward your specific KPIs, ensuring every optimization is explainable and traceable to a business outcome you can take to the boardroom.
Traceable Decisions
Outmax connects campaign performance to meaningful business outcomes, providing clear visibility into the factors driving results and supporting informed decision-making.
Independent by Design
Unlike platform-native algorithms optimized for engagement, Outmax evaluates opportunities through the lens of your business objectives, helping identify paths to stronger outcomes beyond the platform.
Expert-Guided AI
Outmax AI automatically identifies cross-platform performance lifts and pushes optimized recommendations directly to your email, combining precision data science with execution-ready strategy.
Turn every campaign into a compounding advantage.
Optimize in real timeMarkets move, auctions shift, and audiences change. Outmax processes signals continuously and makes adjustments in real time — no weekly reviews, no manual toggles, no performance left on the table overnight
Hourly Adjustments
Outmax connects campaign performance to meaningful business outcomes, providing clear visibility into the factors driving results and supporting informed decision-making.
Continuous Signal Processing
The AI engine continuously reads signals across audiences, creative, devices, and context to re-bid automatically
Dynamic Pacing
Outmax dynamically adjusts target cost and pacing toward your actual outcomes, acting precisely when your audience is most engaged
“We’re so pleased to partner with Perion as they bring true transparency to CTV campaign delivery and performance — something we haven’t had access to before. Being able to log in and instantly see impressions, audience segment, creative, spend, and sales across all of our campaigns in one clean interface is a game-changer.”
Command your entire media stack from a single layer
Reach every channelOne AI engine, every channel. Outmax runs simultaneous optimization across your entire media stack without the complexity of managing channels separately
Connect to Major DSPs
Outmax plugs directly into your social and programmatic seats via API, covering DV360, The Trade Desk, Meta, YouTube, TikTok, and Amazon
Full Format Spectrum
Execute high-impact Social, CTV, DOOH, Web and Audio through a single, connected execution layer.
Unified Cross-Channel Context
Outmax uses cross-channel signals to inform smarter budget allocation, improving performance on every platform simultaneously
