Digital-Out-of-Home that moves as fast as the real world.
Perion helps brands activate data-driven DOOH campaigns across premium screens in over 40 markets, optimize creative in real time, and measure full-funnel performance.
Premium screens. Physical-world precision.
What perion deliversPerion connects brands to premium digital out-of-home inventory across high-traffic environments, combining global screen access, advanced location intelligence, contextual targeting, dynamic creative, and cross-channel management through Perion One.
Premium inventory at global scale
Access premium DOOH screens across top markets, from major roadside formats to place-based, retail, transit, and venue-based environments.
Context-aware targeting
Reach qualified audiences using location intelligence, behavioral data, venue context, and proximity geofences around stores, points of interest, and key consumer journeys.
Cross-channel activation
Manage DOOH alongside CTV, Audio, Social, Video, and Programmatic media, creating connected campaigns across the full consumer journey.
High-impact formats built for attention
Activate large-format, place-based, retail, and immersive 3D DOOH experiences designed to stop people mid-stride and build real-world brand recall.
Every screen. Every journey.
Scale & EnvironmentsDOOH reaches people in the real world, across the moments that shape behavior. Perion gives advertisers access to premium screen environments across commutes, shopping trips, entertainment, travel, and point-of-purchase moments.
Transit & roadside
Reach audiences across large-format billboards, urban panels, bus shelters, train stations, airports, taxi tops, and in-car screens
Place-based environments
Connect with consumers in gyms, malls, convenience stores, casual dining locations, entertainment venues, and other high-attention physical spaces
Retail & point-of-purchase
Influence shoppers close to the moment of decision with screens in grocery stores, retail environments, and retailer-owned in-store networks
Immersive 3D DOOH
Extend video and CTV assets into high-impact 3D out-of-home creative experiences that make physical screens harder to ignore
Pre-curated. Precisely targeted. Built to perform.
Curated Marketplace DealsThe best DOOH buys are built before the campaign goes live, where venue context, audience signals, location data, and timing come together. Perion’s Marketplace Deals Program gives advertisers a centralized library of pre-packaged DOOH deal IDs, ready for fast activation across major buying platforms.
Expert-selected inventory
Skip manual screen curation. Perion’s experts package venue context, proximity data, and audience indexing into every deal.
Faster activation
Activate pre-built deal IDs through Perion DSP, The Trade Desk, DV360, Amazon DSP and other major buying platforms.
Seasonal and cultural relevance
Launch around tentpole events, seasonal peaks, and cultural moments with deals designed around where audiences are, what they are doing, and when attention matters most.
Creative that adapts to the real world in real time.
AI Dynamic DOOHDOOH does not have to be static. Perion’s Dynamic DOOH capabilities allow creative to respond instantly to real-world conditions, making every impression more relevant to the moment. With Dynamic VAST, Perion serves accurately sized, personalized creative to every screen environment, ensuring each message fits the location, audience, context, and time.
Weather
Adapt messaging based on local temperature, conditions, or forecast.
Location
Call out the closest store, local neighborhood, or nearby point of interest.
Time of day
Shift messaging for morning commutes, lunch breaks, evening travel, or weekend activity
Audience signals
Tailor creative to specific behavioral segments and audience profiles
Contextual triggers
Adapt creative around venue type, event context, environment, and consumer mindset.
Real-time product feeds
Inject local pricing, product availability, or store-level inventory into creative.
The first AI agent purpose-built for DOOH strategy.
AI DOOH PlanningPlanning DOOH is different from planning digital media. It depends on physical-world inventory, local market conditions, audience movement patterns, screen availability, and venue relevance. The Ask Perion Agentic DOOH Planner turns a campaign brief into a structured, data-backed DOOH strategy in minutes, helping teams move from planning complexity to confident activation.
Physical-world intelligence
Automatically factor in location intelligence, screen availability, venue relevance, and audience movement patterns.
Transparent reasoning
See the strategic logic behind every geography, screen, audience, and recommendation, removing the black box from DOOH planning.
Seamless activation
Review the structured plan, export it to CSV or XLSX, or push it directly to your DSP for activation.
Prove real-world impact.
Full-Funnel MeasurementDOOH has always been powerful, but historically it has been difficult to measure. Perion connects campaign playlogs with anonymised device-level location data to help advertisers understand who was near a screen when creative ran, and what happened next. The result is measurable proof of how out-of-home media drives awareness, consideration, and real-world action.
Footfall lift analysis
Measure the increase in physical store visits by comparing exposed audiences with a matched control group.
Brand lift studies
Measure changes in awareness, ad recall, purchase consideration, and brand perception through customised exposed-audience surveys.
Reach & frequency visibility
Move beyond raw impressions with a clearer view of unique reach, exposure frequency, and verified campaign delivery.
Offline outcome measurement
Connect DOOH exposure to real-world behaviours such as store visitation, footfall traffic, and offline sales.
Frequently asked questions
How many screens and media owners can I access through Perion?
Perion connects buyers to a global marketplace of premium DOOH inventory across 400+ media owners in 35+ markets, from major roadside networks to retail, transit, and venue-based screens. [Explore our DOOH inventory →]
What deal types can I use to buy DOOH inventory?
Choose the path that fits your campaign. Open exchange gives you real-time CPM optimization with no fixed impression volume. Private marketplace (PMP) deals offer negotiated fixed pricing with a specific media owner. Guaranteed deals reserve inventory at a fixed price and fixed impression volume, ideal when certainty matters most.
Can I target specific venues, audiences, or real-world moments?
Yes. Target by venue type (retail, transit, gyms, office buildings, and more), by custom or predefined audience segments, or by real-time triggers like wevather, traffic, and local events, so creative adapts to the moment it’s seen.
Can I adjust my campaign while it’s live?
Unlike static OOH or traditional broadcast, programmatic DOOH through Perion can be optimized in-flight. Shift budget or creative toward the highest-performing screens, times, and locations while the campaign is still running.
How do I measure the real-world impact of a DOOH campaign?
Perion offers footfall lift studies, measuring the increase in visits to a physical location, and brand lift studies, comparing exposed and unexposed audiences on awareness, recall, and purchase intent. Both connect DOOH exposure to real business outcomes, not just impressions.
Do I need DOOH-specific creative to get started?
No. Perion’s creative team can help reformat your existing assets for DOOH’s thousands of screen sizes and formats, and our planning tools help prioritize the best screens for whatever creative you have.
