Helping brands navigate the complexities of modern advertising.

Tal Jacobson has served as CEO of Perion since 2023. He joined the company in 2018 as General Manager. As CEO, Tal established Perion One, unifying the company’s technologies and brands under a cohesive strategy and sharpening its focus on AI as core infrastructure to help marketers optimize spend and performance.

He also led Perion’s strategic acquisitions of Hivestack and Greenbids, expanding the company’s global DOOH footprint and advancing its AI-driven optimization capabilities. Tal brings extensive leadership experience in technology and digital media. He previously served as Chief Revenue Officer at Similarweb, VP of Business at McCann Erickson, CEO of Watchitoo, and Director of Business Development at AOL.

Joy Marcus has a wealth experience in the media industry, including EVP and GM Digital Video at Condé Nast Entertainment, CEO of Bloglovin’ (now Activate), SVP Global Marketing Solutions at Time Warner (now WarnerMedia), VP International at Viacom and GM North America for DailyMotion. She sits on the Boards of digital media companies Anyclip and Qwire, and the nonprofits New York Tech Alliance and Hoops4Hope.

Joy is currently a full time Lecturer in Entrepreneurship at Princeton University, and is serving as a Venture Partner at VC firm JVP, focusing on digital media, advertising and consumer investments. Joy graduated Magna Cum Laude from Princeton University and has a JD from NYU Law School.

Eyal Kaplan joined Perion’s board in May 2018. He also serves as Chairman of Expand Investments, a consulting firm focusing on growth-through-innovation and corporate strategies.

Prior to that, he was Managing General Partner with Walden Israel, a venture capital firm, and served as Director and Chairman of numerous portfolio companies. Mr. Kaplan holds an MBA from the Wharton School of the University of Pennsylvania, a MA in International Studies from the University of Pennsylvania, and a BSc degree (with Honors) in economics and management from the Technion.

Michal Drayman has served as a director of the Company since June 2022. Ms. Drayman serves as a director and member of the audit and compensation committee of Meshek Energy-Renewable energy Ltd (Tel Aviv: MSKE) since October 2024 and serves on the boards of several privately held companies including Able TX Ltd. and MetzerPlast. Ms. Drayman served as a director and member of the audit and compensation committee of Ree Automotive Ltd. (Nasdaq:REE) from April 2023 to March 2025. A long standing investor who served as a partner in Jerusalem Venture Partners VC since 2014 to September 2023 and a CFO and VP business development at European High Tech Capital, a privately held investment firm which is focused on healthcare investments. Prior to that from 2001 to 2004 Ms. Drayman served as the VP Finance America of Lumenis Inc. From 1994 to 2001, Ms. Drayman served in different financial positions in Lumenis Ltd. (previously, Nasdaq:LMNS). Ms. Drayman holds a BA in Economics and Accounting from Haifa University and an MBA in excellence from The College of Management, Rishon Letzion, Israel, Biomedical Management Track.

Rami Schwartz serves as Managing Director of The Portland Trust (Tel Aviv office), and an Advisory Board Member of Algosec. Previously, Mr. Schwartz was the President of the Amdocs Products and Amdocs Delivery groups for 7 years. Prior to joining Amdocs, he was the Chairman of Olive Software (acquired by ESW Capital), and Comply, the co-Founder and CEO of Zizio and DigiHOO, and an EIR at Cedar Fund.

Mr. Schwartz was CEO and Director of Exanet (acquired by Dell) and General Manager of Precise Software (acquired by Veritas software). Rami holds a B.Sc. in excellence, in Math and Computer Science from the Hebrew University.

Mike Vorhaus is the CEO of Vorhaus Advisors. Previously, he was the President of Magid Advisors, a leading strategic consulting firm. He also serves on the Advisory Board at Digital Media Wire Inc. Mr. Vorhaus is a frequent guest on Bloomberg TV. He previously worked for the U.S. House of Representatives, the U.S. Senate and for two White House administrations.

He has a B.A. in Psychology and Sociology from Wesleyan University and completed the University of California, Berkeley, Haas School of Business Management Development Program.

Amir has spent more than 25 years at creative agencies (starting out at Young & Rubicam), rising through the ranks to become CEO of Grey, Israel. Here he led regional accounts for international businesses like P&G, Volkswagen and others. Under his leadership Grey Israel became one of the biggest agencies in the network.

It was here that Amir recognised the opportunity for a more curated way for creatives to work directly with brands, which is how Togetherr was born. Backed by the technology of Fiverr and with the collective input from a multi-award winning creative council, Togetherr officially launches at Cannes Lions. The platform pairs world-class creative teams with innovative brands on a project-by-project basis. Amir has an MBA from Northwestern University – Kellogg School of Management and when he’s not cooking up new ideas, can be found climbing mountains and diving the oceans with his spouse and three children.

Keith “Kappy” Kaplan, an entrepreneur and investor with 35+ years in ad-tech/mar-tech. His leadership roles include WPP Worldwide, King Digital Entertainment, Yahoo, and Adconion Media Group. Keith also sits on the Advisory Board of Syracuse University’s Newhouse School.

Sarit Firon is a Managing Partner at Team8 Group, where she spearheaded the establishment of Team8 Capital. Notably, she was an early investor, board member, and mentor at Datorama, a marketing cloud intelligence company later acquired by Salesforce. Additionally, she led the IPO of MediaMind, a digital advertising company that DG Corp subsequently acquired.

David brings over 25 years of executive experience from leading technology companies and his current roles as President and Chief Financial Officer at Oppenheimer Advisors and Partner and Chief Financial Officer of Verissimo Ventures.

Mark Lieberman is an experienced media, advertising, and technology executive serving as an Operating Advisor at Blackstone and Executive Chairman of Recurrent. He is a co-inventor on five patents covering adtech and big data, and has served as Associate Deputy Secretary at the U.S. Department of Commerce. Mark graduated from Tufts University with a BSME and a J.D. from Benjamin Cardozo School of Law.